Why Do I Have to Add a Product to My Shopping Cart to See the Price?

It's not a gimmick. It's a way for us to save you money.

Some products we offer are subject a MAP (Minimum Advertised Price) policy. While this policy requires us not to advertise a product below a certain price, we still have the right under federal law to sell products for whatever price we choose. By displaying the MAP price on our website and lowering the price once you add the product to your cart, we are able to satisfy the manufacturers requirements while still offering you the lowest possible price.